Headquartered in Kolkata, West Bengal, Metro Dairy is in the business of FMCG pure milk and value-added milk products. The brand was the first joint venture dairy project under Operation Flood Phase 3. It has been synonymous with milk since its inception 25 years ago and pioneered pouch milk in Eastern India, selling over 200,000 liters of milk every day. Keventer Agro acquired full control of Metro Dairy Ltd in 2018. In 2022, NH1Design was approached to revamp the Metro brand and create a unified family for its ever-expanding dairy and product portfolio. The challenge was to refresh the Metro brand while retaining its traditional cultural roots and decades-long legacy.